Museum of Failure
Winner of a silver award in the 2023 Graphis New Talent Competition*
This is a branding redesign for the traveling exhibit and blog, Museum of Failure, which aims to document failed products and past innovations that didn’t quite hit the mark.
Innovation needs failure. All progress, not only technological progress, is built on learning from past failures and mistakes. The museum aims to stimulate productive discussion about failure and inspire us to take meaningful risks.
I wanted to stay true to the museum’s emphasis on how failed ideas are still important to the discussion surrounding creativity and innovation.
With this in mind, I landed on a bullseye and miscalculated arrow motif as the logo, which carries through to the rest of the branding.
This is a branding redesign for the traveling exhibit and blog, Museum of Failure, which aims to document failed products and past innovations that didn’t quite hit the mark.
Innovation needs failure. All progress, not only technological progress, is built on learning from past failures and mistakes. The museum aims to stimulate productive discussion about failure and inspire us to take meaningful risks.
I wanted to stay true to the museum’s emphasis on how failed ideas are still important to the discussion surrounding creativity and innovation.
With this in mind, I landed on a bullseye and miscalculated arrow motif as the logo, which carries through to the rest of the branding.