BRAND DESIGN FOR PUBLIC ART DISPLAYS

Greenway Gallery
The Greenway Gallery is imagined as a series of four uniquely designed structures to span along four blocks of the South Bethlehem Greenway. Near Lehigh University’s Asa Packer Campus, the nature path is used by both the student community and by Bethlehem locals. The structures will display works held in exhibitions of the Lehigh University Art Galleries.

This project is part of a year long process through Lehigh University's Fusion. Fusion is a course made up of a variety of student majors, including architecture, product design, engineering, and graphic design.

As lead designer of the graphic design team, my job was to brand the structures created by the architects. Construction of the structures is set to begin in January and be completed in May 2024.  
 





Scan the QR codes below to see a true-to-scale AR renderings of our structures.

(No app download required! Give yourself some space and place the base of the rendering on the ground)